When Kim Jaynes was an up-and-coming lash artist, the industry was just getting started, and lash options were slim to none. Kim wanted natural-looking lashes that would make her clients look and feel amazing, from a brand she could believe in. But when she realized that didn’t exist, she set out to create her own. In 2013, Kim launched Borboleta Beauty, now one of the leading lash extension brands in the world. But for Kim, Borboleta is more than a success story—it’s about women helping women. Kim envisioned a lash brand that would embrace the beauty of diversity while giving other artists the tools for success and empowering them to achieve their goals. Kim has a passion for sharing her business knowledge and speaks all over the globe to other artists. For her, that’s the most rewarding part of it all.